Have you ever wondered how good research is not just good research, but its promotion leads to its success? When you think of all the hours put in and the work completed, it can be frustrating when your hard work doesn't get the recognition it deserves. It's often difficult to get recognition for your research, especially when you do not know much about promoting research. That's why we compiled a few ways to promote your research with less effort and show off your achievements. Let's explore easy ideas for promoting research like networking with different people, sharing your findings with students, use of social media in research, and more!
Here are nine easy ways to market your research without extra time, money, or effort.
1. Mention it when you're in a meeting
This one is easy to do, but sometimes we forget! Including what you've been working on or have recently completed in any meetings your supervisor may have is always good. While they are responsible for keeping up with their employees' daily tasks and progress, they may forget to follow up on some research. If you can bring it up in conversation, they'll remember your hard work and be more inclined to discuss it with you afterward! This strategy has worked for me, so I suggest giving it a go.
2. Network with other people about your work
It's no secret that networking is a powerful way to gain recognition for your research. Networking is a great way to let others know about your research, but it's also good for making connections. At an upcoming conference or sharing the same space as another researcher, mention what you are studying! Don't be afraid to brag; this might attract even more attention.
To network successfully, you need to stay as active as possible. That includes going out and participating in events or conferences where your target audience might be present. Attending those events will allow you to network with different people and present your research in a more personal setting.
3. Share your research with students
Understanding the people you want to promote your research makes outreach much easier. For example, reaching out to students is an excellent way of promoting your work because they are interested in learning more about it and don't know much about the topic. They might be even more interested if you provide them with extra information or an opportunity to see your findings first-hand. It's a great way to establish a relationship while potentially promoting research and findings simultaneously.
You can do this in classrooms or at seminars, but the best way is through social media because it provides an opportunity for free promotion. For example, if you're a researcher studying quantum mechanics, try sharing fun facts about something related to quantum mechanics with relevant hashtags so that it will reach the eyes of anyone interested in learning more. You can even share links to different videos or articles in your field!
In addition to reaching out to students, try reaching out to teachers too! Teachers are usually very receptive to introducing new ideas into their classrooms and helping their students learn more. They may even share your findings with students as well!
4. Share your research on social media
You do not need to be a marketing specialist for this one- all you need is a social media account such as Facebook, Twitter, LinkedIn, etc., and some spare time! There are plenty of different groups and pages geared towards students and researchers, so explore them to see if there's one that suits your interests. These publications will most likely share posts about recent research and breaking news, so it is a good way to catch up with what's new in your field of study. Plus, these platforms are easy to show off what you're working on without always having to sell it!
In addition, try connecting with popular YouTubers or podcasters with an audience invested in the topics you are researching. For example, if you're a bio-engineer, consider reaching out to someone like Hank Green from Sci-Show and doing a guest appearance.
5. Support a cause
Supporting a cause through research is a great way to promote yourself, especially if you're a researcher who isn't as well-known. For example, being the head of the research for an NGO or a charity can help promote research, but you may need to get press coverage to get the word out there. When getting press coverage, different outlets may want different things, so try reaching out and seeing if they are interested in your findings. If not, don't give up!
6. Reaching out to the media
The media is a great way to promote research because it can reach such a large group of people. You need to know how and when to contact them. One easy way is by signing up for press release websites like PRLOG.org, which will send any related press releases you write straight to hundreds of press release websites that will then share with their readers. That's the power of targeted outreach!
You can also try contacting different media members or podcast hosts on social networking sites like Twitter or Facebook. If you have a tight schedule, you can also contact them via email and send a summary of what you're researching and what you'd like to discuss for your guest appearance.
7. Start a blog
To promote your research, try writing a blog post or a series of articles that would appeal to people just starting in the field that you're researching. This will help you reach more people and allow them to know more about what you're doing.
While this may seem like hard work, you must do it correctly! If you're unsure where to start, seek help from agencies that can guide you to start a blog for minimal cost. A great way to create followers on your blog channel is to post regularly and let people know what you're up to.
8. Speak at conferences
This one can be intimidating, but it's worth considering if you have a solid research idea! When applying for conferences, you'll want to ensure that your work is new and has not already been presented. Not only will you have the experience of giving a talk, but you'll be able to share it with other professionals!
9. Appear on the podcasts
Finding a specific podcast to appear on is easier than you think because thousands of podcasts cover many topics. For example, if you need exposure to the science world, try contacting different science podcasts or even smaller blogs that may be interesting. The key here is knowing how to target your research and ensuring the podcast or blog will be interesting!
Most importantly, don't be scared to contact out. It's a good way of building relationships with other researchers and may lead to future collaborations!
I hope these simple and easy ideas have given you some inspiration for promoting yourself and your research. If anyone has any other ideas or suggestions, please share them on our community group page! Start promoting your research today!
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